ABOUT US

DAM COMBINES ITS HISTORY AND TRADITION WITH MODERN AND INNOVATIVE PRODUCT DEVELOPMENT
The term legendary is sometimes overused in the modern world, especially when it comes to fishing, but it’s a superlative that perfectly describes DAM (or Deutsche Angelgeräte Manufaktur). The German brand was originally founded way back in 1875, making it one of the oldest fishing tackle brands on Earth. Throughout its long and illustrious history, DAM has achieved many great accolades including being one of the first European brands to offer fishing rods made entirely of carbon in the 1970s, creating the first-ever German branded fishing line with patent and trademark in DAMYL, launching the world-famous Quick reel brand, and creating the million-selling EFFZETT spinners and spoons. With more than 145 years of history, it should really be no surprise that DAM has managed such achievements and is so well-known and loved by anglers around the world. 

Perhaps one of the most important milestones in DAM’s history was when it became part of the Svendsen Sport group in 2003. Since then, through investment and a focus on continuous innovation and product development, the brand has achieved a great deal. Through all of its products, DAM aims to offer anglers of all experience levels fishing tackle that they can rely on – at all price points. Whether you want to catch a few toothy predators like pike, zander or perch, tame some carp or catch some hard-fighting saltwater species from the deep seas such as cod, DAM has the answers. DAM combines its history and tradition with modern and innovative product development, that ensures to meet the highest quality standards, all with the focus on satisfying the growing demands of today’s anglers. DAM is a brand that anglers have trusted for a very long time and will continue to trust for an even longer time to come..  

PART OF A BIG FAMILY OF ANGLING BRANDS
Svendsen Sport A/S is a leading European supplier of Sports Fishing Tackle. With headquarter close to Copenhagen in Denmark we innovate, develop, market and sell products to a large number of countries in Europe, Asia, Australia, Americas through own sales companies and agents. Our most popular brands are Savage Gear, DAM, Prologic, Quick, Okuma, Scierra, Water Wolf, IMAX, Ron Thompsom, MadCat, Effzett. We are more than 180 employees with a sales exceeding 400 million DKK.

CONTACT US
For more information please contact your relevant location.

Sweden
Email - seinfo@purefishing.com
Phone - +46 454-880 00

Sweden - After Sales                                 
Email - seservice@purefishing.com
Phone - +46 454 88070

UK
Email – PFSalesUK@purefishing.com
Phone - +44 (0)1665 602771

France
Email – PFSalesFR@PureFishing.com 

Germany
Email - germany@purefishing.com

Denmark                                                 
Email - kundeservice@purefishing.com

Norway
Email - infono@purefishing.com
Phone - +47 232 34 000

Benelux
Email - PFSalesBNL@purefishing.com

Baltics/Eastern Europe
Email - PFSalesExp@purefishing.com

Italy/Mediterranean 
Email - pfsalesit@purefishing.com

 

GDPR/PRIVACY POLICY & COOKIE POLICY
Our GDPR/Privacy policy and Cookie declaration explains how our organization uses the personal data we collect from you when you use our website.